Facebook responded to recent high demand for messenger audio and video call by launching the very first stand-alone Messenger app for desktop.
The new Facebook stand-alone desktop Messenger app offers lots of valuable features compared to the messenger platform that is accessed from Facebook through a browser.
One of the most valuable features in the new app is the unlimited and free group video calls; this is a feature that will give Facebook access to compete with other video conference tools in the market.
Here are the key highlights of the new Messenger desktop app as listed by Facebook:
Group video calls: Stay in touch with family and friends on a much larger screen compared to using a smartphone.
Easy to connect: If you’re connected with someone on Facebook, then you’re connected on Messenger. No need to have a phone number, email, or sign up to a new service.
Multitasking: It’s easy to have Messenger open in one window while you do other things on your computer. Something that’s not possible on a smartphone.
Notifications: Notifications are available on desktop, but you can still choose to snooze or mute them if you prefer.
Chat syncing: Easily switch between devices without losing any of your Messenger history.
You will always find the same Messenger features you are familiar with, such as Dark Mode and GIFs.
The new Messenger for desktop app is available for download today from the Microsoft Store and the Mac App Store.
Implications of this new release in the video conference market.
Facebook Messager vs Zoom
Zoom is one tool out there that is already offering the same features the new Facebook Messager app offers. But the difference here is that the new Facebook messenger app for desktop gives users access to these features for free.
So when it comes to price Facebook sounds like the best option for people who want to communicate with their friends, family, students or coworkers from different locations. Zoom offers this feature in free versions of their app but with limited accessibilities.
Zoom’s group calls are limited to 100 participants but Facebook Messenger allows unlimited participants.
Group meetings on Zoom are limited to 40 minutes, while there is no time limit on Facebook Messenger group video calls.
Lately, Zoom has been experiencing a skyrocketed growth in their app usage; this is due to people deciding to work from home – from 10 million to over 200 million in the past few months. Now that is huge!
If Facebook is in for this and the new Facebook messenger works perfectly just as Facebook claims, there’s no doubt that there is going to be an effect on Zoom’s market share in the video conference space.
We will all see how things play out in the long run.
What are your thoughts? Leave them in the comments section.
Emmanuel Onyewuchi is a Writer, Digital Marketer, Consultant, Trainer, Founder Digitaltopnotch Academy, Blogger @ digitaltopnotch.com. He is also the guy that want kindness, love and peace to go viral, if he is not writing or creating training and courses he is probably watching soccer, reading, learning or travelling.